A structured approach to increase revenue, conversion, and AOV in Shopify stores.
For fashion and lifestyle brands that have already grown and know that the next level takes method, execution, and clear direction.
This plan was built for brands that:
- Already drive consistent traffic and want to increase revenue per session, conversion, and AOV
- Run on Shopify and know there's room to grow within the platform
- Feel like growth is happening but not systematically
- Want clear priorities instead of reactive decisions
- Are ready for structured, ongoing work
This isn't a program for one-off interventions.
It's a growth model for brands that want to scale with consistency.
What changes when you join the AUGE Growth Plan
You stop making decisions based on this week's urgency.
You gain clear priorities backed by data and a full view of your store.
You know where your store is leaving money on the table.
You know where to act first and what impact to expect.
Growth becomes more consistent and more ambitious.
Because when structure exists, there’s room to grow further.
Your store stops evolving out of necessity.
It starts evolving to compete in a more demanding, global market.
What working with AUGE looks like
Growth isn't guesswork.
It’s built through a clear process with defined priorities and continuous implementation.
That's how we work, week by week.
Store Audit Growth | ~3 weeks
PHASE GOAL:
Identify where your store is limiting its revenue potential and define where to act first to drive real impact.
- Strategic alignment call
- Store access and connection to key data sources
- Analytics tools setup and validation
- Alignment on expectations and goals
- Elimination of assumption-based decisions
- Deep understanding of the business context
- Traffic sources and user behavior
- Drop-off points across the journey
- How users interact with key pages
- Homepage (value proposition and focus)
- Product pages (hierarchy and decision-making)
- Collections (navigation and product discovery)
- Cart and checkout (friction points affecting conversion)
- Store organization
- Category and product structure
- Offer clarity and presentation
- Store readiness for discovery across digital environments including marketplaces, AI-powered search, GEO (Generative Engine Optimization), and emerging recommendation formats
- Identification of the main conversion blockers
- Mapping of growth opportunities
- Prioritized action plan
- Clear definition of the implementation sprint
A final presentation meeting for strategic discussion and decision-making.
Optimization Sprint | ~4 weeks
PHASE GOAL:
Implement the highest-impact improvements identified during the diagnosis with direct focus on revenue, conversion, and AOV. No scattered efforts.
- Homepage
- Product pages (hero products / best sellers)
- Collection pages
- Cart
- Checkout
- Value proposition clarity and positioning
- Strategic information hierarchy
- Decision-driven visual structure
- Trust signal reinforcement
- Mobile optimization
- Conversion rate and AOV growth strategies
- Technical preparation
- KPI definition and alignment
- Initial structural interventions
- Execution across priority pages
- Conversion-focused adjustments
- Offer presentation optimization
- Final validation
- Final adjustments
- Launch of the new optimized store version
- Priority-setting for the next phase
Post-Sprint | 4 weeks
PHASE GOAL:
Consolidate the improvements implemented, track their real impact on key metrics, and prepare the next growth stage based on concrete data.
- Ensure full stability post-launch
- Identify and fix unexpected friction points
- Begining implementing prioritized improvements that didn't make it into the sprint
- Fine-tuning product and collection pages
- Clarity and hierarchy improvements
- Targeted UX and content optimization
- Continuation of secondary improvements
- Addressing lower-priority areas from the initial plan
- Monitoring user behaviour after changes
- Additional adjustments to key pages
- Navigation and cart optimization
- Offer presentation and bundle evolution
- Analysis of real behaviour patterns
- Doubling down on improvements showing positive impact
- Strategic adjustment of underperforming aspects
- Pre/post-sprint comparison
- Impact analysis across core metrics
- Identification of new priorities
- Sprint impact report
- Recommendations for the next cycle
- Clear definition of the continuous growth strategy
Retainer | Continuous Growth
Growth becomes sustainable when it stops being reactive. After the post-sprint phase, we move into a monthly partnership model focused on the consistent evolution of your store's performance.
What we work on continuously:
- Ongoing optimization of homepage, collections, PDPs and cart
- Strategic adjustments based on real user behavior
- Systematic identification of friction points
- Structure testing and validation
- Doubling down on the highest-impact improvements
- Strategic product organization
- Mobile experience optimization
- Evolution of key messaging
- Monthly performance analysis
- Data-driven decision making
- Adjustments aligned with the brand's current stage and growth ambition
- Campaign preparation and high-demand moments
- Peak season planning
- Collection launch structuring
How the partnership works
Proximity is part of how we work.
But structure is what sustains it.
From day one, we define clear metrics, priorities, and decision criteria aligned with where your brand stands.
Throughout the program, we ensure:
• Dedicated point of contact
• KPIs defined and tracked from the start
• Consistent reporting cadence
• Strategic alignment meetings
• Transparent, data-driven decisions
We work side-by-side with direction.
Partnership Structure
The AUGE Program begins with the Strategic Diagnosis and the Optimization Sprint.
Followed by a monthly partnership focused on the continuous evolution of your store's performance.
Every engagement is tailored to the brand's current stage, complexity, and growth goals.
Investment is defined during the strategy call, after a clear understanding of your brand's context and ambitions.
Real brands. Real numbers.
There's a point where growing takes more than intention. It takes method, direction, and consistency.
If your brand is at that point: