Julieta Jewelry
225% sales growth
the result of a continuous optimisation strategy focused on conversion, premium experience, and brand positioning.
197% growth in orders
more customers completing purchases thanks to a clearer, more elegant, and efficient shopping experience.
43% growth of the conversion rate
a better product presentation and an optimised shopping experience made the decision simpler.
record month in November 2025
demonstrating the potential of the new digital experience.
225% sales growth
the result of a continuous optimisation strategy focused on conversion, premium experience, and brand positioning.
197% growth in orders
more customers completing purchases thanks to a clearer, more elegant, and efficient shopping experience.
43% growth of the conversion rate
a better product presentation and an optimised shopping experience made the decision simpler.
record month in November 2025
demonstrating the potential of the new digital experience.
Our approach:
The project focused on optimizing the brand’s Shopify experience, strengthening Julieta Jóias’ premium positioning, and enhancing product presentation across the storefront.
Phase I - Initial analysis and optimization
- Store analysis to collect data and define optimization actions
- Complete restructuring of the online store to improve product visibility and the shopping experience
- Optimization of structure and navigation to create a fluid and intuitive shopping journey
- Design and branding optimization to better align the store's design with Julieta Jóias' positioning of elegance and exclusivity
- Implementation of conversion strategies on product and collection pages to maximize engagement and sales
Phase II - Email Marketing and Automation
- Transition from Stripe to Shopify Payments as the payment provider
- Consolidation of European expansion
- Evaluation of alternative translation and search filter apps, to optimise the experience and reduce costs
Our approach:
The project focused on optimizing the brand’s Shopify experience, strengthening Julieta Jóias’ premium positioning, and enhancing product presentation across the storefront.
Phase I - Initial analysis and optimization
- Store analysis to collect data and define optimization actions
- Complete restructuring of the online store to improve product visibility and the shopping experience
- Optimization of structure and navigation to create a fluid and intuitive shopping journey
- Design and branding optimization to better align the store's design with Julieta Jóias' positioning of elegance and exclusivity
- Implementation of conversion strategies on product and collection pages to maximize engagement and sales
Phase II - Email Marketing and Automation
- Transition from Stripe to Shopify Payments as the payment provider
- Consolidation of European expansion
- Evaluation of alternative translation and search filter apps, to optimise the experience and reduce costs
Technology and strategies used:
Implementation of size guide with measurement support
Gift packaging option on the product page
In-store pickup with stock validation
Klarna integration for deferred payments
Implementation of Wishlist and Gift List
Optimized and more granular collection filters
Content translation and adaptation for the European market
Technology and strategies used:
Implementation of size guide with measurement support
Gift packaging option on the product page
In-store pickup with stock validation
Klarna integration for deferred payments
Implementation of Wishlist and Gift List
Optimized and more granular collection filters
Content translation and adaptation for the European market
These results are no exception
they are the outcome of consistent work put into the store.