gouchas
385% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
50% conversion rate growth
better product information and an optimized experience simplified the decision-making process.
100% recurring customer growth
reinforcing loyalty and continuous engagement with the brand.
385% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
50% conversion rate growth
better product information and an optimized experience simplified the decision-making process.
100% recurring customer growth
reinforcing loyalty and continuous engagement with the brand.
Our approach:
The project followed a continuous optimization approach, transforming the storefront from a functional ecommerce structure into a fully branded shopping experience aligned with Goucha’s Handmade premium positioning.
Phase I - Development and Repositioning
- Redesign and restructuring of the Shopify store
- User experience (UX/UI) restructuring
- Transformation of the store into an extension of the brand identity
- Homepage redesign as a journey of discovery
- Integration of storytelling and brand content
Our approach:
The project followed a continuous optimization approach, transforming the storefront from a functional ecommerce structure into a fully branded shopping experience aligned with Goucha’s Handmade premium positioning.
Phase I - Development and Repositioning
- Redesign and restructuring of the Shopify store
- User experience (UX/UI) restructuring
- Transformation of the store into an extension of the brand identity
- Homepage redesign as a journey of discovery
- Integration of storytelling and brand content
Phase II - Product and Conversion Optimization
- Reorganisation of the menu and navigation, with a structure oriented towards product exploration
- Continuous UX, product, and SEO optimizations
- Collection page optimization for guided discovery
- Improvement of product visual presentation
- Implementation of color siblings in listings
- Integration of reviews directly on collection pages
Phase III - Growth and Continuous Evolution
- Implementation of email marketing and automation strategies (Klaviyo)
- Strategic updates to the homepage, PDP, and collections (SS26 launch)
- Focus on retention and increasing recurring customers
Phase II - Product and Conversion Optimization
- Reorganisation of the menu and navigation, with a structure oriented towards product exploration
- Continuous UX, product, and SEO optimizations
- Collection page optimization for guided discovery
- Improvement of product visual presentation
- Implementation of color siblings in listings
- Integration of reviews directly on collection pages
Phase III - Growth and Continuous Evolution
- Implementation of email marketing and automation strategies (Klaviyo)
- Strategic updates to the homepage, PDP, and collections (SS26 launch)
- Focus on retention and increasing recurring customers
Technology and strategies used:
Color siblings on collection pages
Integration of reviews and social proof
Visual product optimization (larger and more editorial images)
Seasonal store updates (collections and campaigns)
Integration of competitive advantage icons into the PDP
Implementation of a size guide
Email marketing automation
Technology and strategies used:
Color siblings on collection pages
Integration of reviews and social proof
Visual product optimization (larger and more editorial images)
Seasonal store updates (collections and campaigns)
Integration of competitive advantage icons into the PDP
Implementation of a size guide
Email marketing automation
These results are no exception.
They are the outcome of consistent work put into the store.