Through optimization and technical support strategy, Ten Twelve continuously evolved its Shopify experience with improvements designed to support the brand’s growth goals.

The project focused on enhancing the shopping experience, increasing customer value, and introducing new features that improved engagement and conversion throughout the customer journey.

Today, the storefront offers a more scalable and growth-focused structure, with a smoother shopping experience and a stronger ecosystem of features built to support long-term performance.

Our approach:

The project followed a continuous optimization framework, focused on improving the shopping experience, increasing value per customer, and boost brand growth.

Phase I - Structuring and Functionality

- Implementation of a loyalty and customer referral system
- Creation of automated workflows segmented by customer tier
- Implementation of a wishlist to increase engagement
- Development of strategic pages (Shop the Look, Regalos, Ten Twelve By)

Phase II - Product experience and conversion

- Optimisation of product pages to improve conversion
- Implementation of bundle strategies and increasing average order value
- Creation of complete shopping experiences (Shop the Look)
- Improving navigation and product discovery