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somos Marie

Shopify redesign and optimization: how Somos Marie prepared its store for growth.

Before
After
Before
After
Before
After
Before
After

Following the Shopify redesign and a series of strategic optimizations, Somos Marie evolved into a more structured, intuitive, and scalable ecommerce experience designed to support the brand’s growth.

The project focused on improving navigation, strengthening customer trust, and optimizing product presentation to create a clearer and more seamless shopping journey.

The storefront was also prepared for international expansion through the implementation of multiple languages and dynamic content integrations.

Following the Shopify redesign and a series of strategic optimizations, Somos Marie evolved into a more structured, intuitive, and scalable ecommerce experience designed to support the brand’s growth.

The project focused on improving navigation, strengthening customer trust, and optimizing product presentation to create a clearer and more seamless shopping journey.

The storefront was also prepared for international expansion through the implementation of multiple languages and dynamic content integrations.

Our approach:


The projecct followed a continuous optimization, focusing on improving the user experience, building trust, and preparing the store for growth and international expansion.

Phase I - Development and structuring

- Theme change
- User experience (UX/UI) restructuring
- Homepage and store navigation optimization
- Implementation of languages (Portuguese and English)
- Technical preparation of the store for growth

Our approach:


The projecct followed a continuous optimization, focusing on improving the user experience, building trust, and preparing the store for growth and international expansion.

Phase I - Development and structuring

- Theme change
- User experience (UX/UI) restructuring
- Homepage and store navigation optimization
- Implementation of languages (Portuguese and English)
- Technical preparation of the store for growth

Phase II - Product and Conversion Optimization

- Product Detail Page (PDP) optimization
- Improvement of size guides to reduce purchase friction
- Implementation of Q&A section on product pages
- Optimization of reviews and social proof
- Implementation of siblings for navigation between variants

Phase III - Experience and growth

- Implementation of cross-sell and up-sell strategies
- Integration of dynamic content with Instagram
- Improvement of the visual presentation of collections
- Continuous optimizations focusing on experience and engagement


Phase II - Product and Conversion Optimization

- Product Detail Page (PDP) optimization
- Improvement of size guides to reduce purchase friction
- Implementation of Q&A section on product pages
- Optimization of reviews and social proof
- Implementation of siblings for navigation between variants

Phase III - Experience and growth

- Implementation of cross-sell and up-sell strategies
- Integration of dynamic content with Instagram
- Improvement of the visual presentation of collections
- Continuous optimizations focusing on experience and engagement


Badges
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Badges
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These results are no exception.

They are the outcome of consistent work put into the store.

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