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my barbecue

How MyBarbecue Turned Its Shopify Store Into a Growth Engine

Before
After
Before
After
Before
After
Before
After

173% sales growth
reflecting increased brand awareness and more qualified traffic.

96% order growth
consistent growth in recent weeks, reflecting a clear improvement in store performance.

145% growth in returning customers
reinforcing loyalty and repeat purchases.

173% sales growth
reflecting increased brand awareness and more qualified traffic.

96% order growth
consistent growth in recent weeks, reflecting a clear improvement in store performance.

145% growth in returning customers
reinforcing loyalty and repeat purchases.

Our approach:


The project combined Shopify migration with a continuous optimization strategy focused on testing, measuring, and improving every stage of the customer journey.

Phase I - Development and Structuring

- Full migration of three Nopcommerce online stores to a single Shopify store
- Structuring of collections, descriptions, and subcategories, and optimization for SEO and AI Search
- Restructuring of the user experience (UX/UI)
- Transition to a Support and Optimization Plan

Our approach:


The project combined Shopify migration with a continuous optimization strategy focused on testing, measuring, and improving every stage of the customer journey.

Phase I - Development and Structuring

- Full migration of three Nopcommerce online stores to a single Shopify store
- Structuring of collections, descriptions, and subcategories, and optimization for SEO and AI Search
- Restructuring of the user experience (UX/UI)
- Transition to a Support and Optimization Plan

Phase II - Product and conversion optimization

- Continuous optimizations to product page structure
- Optimization of product options, including variants and customization
- Dynamic adaptation of product information based on selected variant
- Integration of social proof and trust elements

Phase III - Growth and Expansion

- International expansion into new European markets
- Integration and optimization of acquisition channels (Google and Meta)
- Implementation of automations and operational improvements
- Continuous optimization based on performance data

Phase II - Product and conversion optimization

- Continuous optimizations to product page structure
- Optimization of product options, including variants and customization
- Dynamic adaptation of product information based on selected variant
- Integration of social proof and trust elements

Phase III - Growth and Expansion

- International expansion into new European markets
- Integration and optimization of acquisition channels (Google and Meta)
- Implementation of automations and operational improvements
- Continuous optimization based on performance data

badges
Technology and strategies used:
Implementation of custom product options
Integration with Google Ads and Meta Ads
Optimization of filters on the collection page
Expansion into European markets
Implementation of upsells on the product and cart pages
Optimization of meta titles, meta descriptions, and ALT text
badges
Technology and strategies used:
Implementation of custom product options
Integration with Google Ads and Meta Ads
Optimization of filters on the collection page
Expansion into European markets
Implementation of upsells on the product and cart pages
Optimization of meta titles, meta descriptions, and ALT text

These results are no exception.

They are the outcome of consistent work put into the store.

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