Through ongoing Shopify optimization and technical support, Gato Preto evolved its ecommerce experience into a more scalable, efficient, and operationally reliable platform, built to support the complexity of a multi-category retail brand.

The project focused on improving the shopping experience while streamlining internal workflows, reducing friction across the customer journey and making day-to-day store operations more efficient.

Today, Gato Preto’s Shopify store has a stronger and more scalable foundation prepared to handle higher traffic volumes, complex operations, and a consistent digital shopping experience.

Our approach:

Our work focused on strengthening the store’s digital infrastructure, improving operational workflows, and aligning the Shopify experience with the scale and complexity of the brand.

Phase I - Structure and foundation

- Analysis & Optimization of user experience (UX/UI)
- Improvement of the store's look & feel
- Creation of strategic content pages, including FAQs, About Us, Financing, and Store Locator pages

Phase II - Operational optimization

- Implementation and optimization of order management processes
- Automation of shipping notifications and tracking
- Creation of flows for communicating delays
- Optimization of payment methods and checkout
- Optimization of product pages (PDP)

Phase III - Product Experience

- Fixing the "Add to Cart" button
- Implementing dynamic variants (SKU by variant)
- Creating color siblings and product badges
- Creating and optimizing internal flows such as: application processes and notifications
- Continuous technical support for the store