frambooesas
51% growth of the conversion rate
compared to the same period last year. due to better product presentation, social proof, and an optimized experience, the decision-making process was made easier.
20.7% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
22.5% traffic growth
an increase in visitors who are more qualified and have a stronger intent to purchase.
51% growth of the conversion rate
compared to the same period last year. due to better product presentation, social proof, and an optimized experience, the decision-making process was made easier.
20.7% sales growth
the result of a strategy focused on conversion, experience, and product positioning.
22.5% traffic growth
an increase in visitors who are more qualified and have a stronger intent to purchase.
Our approach:
The project followed a continuous optimization framework, focusing on creating a premium digital experience, aligned with the brand's positioning.
Phase I - Optimization and structuring
- Initial UX and product experience optimizations
- Review of navigation, menus, and categorization
- Implementation of advanced filters on collection pages
- Creation of size guide tables adapted to the products
Our approach:
The project followed a continuous optimization framework, focusing on creating a premium digital experience, aligned with the brand's positioning.
Phase I - Optimization and structuring
- Initial UX and product experience optimizations
- Review of navigation, menus, and categorization
- Implementation of advanced filters on collection pages
- Creation of size guide tables adapted to the products
Phase II - Development and Customisation
- Layout restructuring for a minimalist and premium aesthetic
- Optimization of spacing, typography and visual organisation
- Improvement of the homepage, PDP, and collection pages
Phase III - Conversion and product optimization
- Implementation of color siblings on product pages
- Optimization of product and variant presentation
- Implementation of cross-sell and up-sell strategies
- Improvement of cart and checkout experience
- Continuous adjustments based on user behavior
Phase II - Development and Customisation
- Layout restructuring for a minimalist and premium aesthetic
- Optimization of spacing, typography and visual organisation
- Improvement of the homepage, PDP, and collection pages
Phase III - Conversion and product optimization
- Implementation of color siblings on product pages
- Optimization of product and variant presentation
- Implementation of cross-sell and up-sell strategies
- Improvement of cart and checkout experience
- Continuous adjustments based on user behavior
Technology and strategies used:
Custom Shopify theme design (premium look)
Color siblings for product navigation
Custom size guide tables
Advanced filters on collection pages
Cross-sell and up-sell in the purchase journey
Homepage, PDP and collection page optimization
Improving the shopping cart experience
Technical SEO and navigation structure
Shopify Markets for international expansion
Technology and strategies used:
Custom Shopify theme design (premium look)
Color siblings for product navigation
Custom size guide tables
Advanced filters on collection pages
Cross-sell and up-sell in the purchase journey
Homepage, PDP and collection page optimization
Improving the shopping cart experience
Technical SEO and navigation structure
Shopify Markets for international expansion
These results are no exception.
They are the outcome of consistent work put into the store.