
BUILD
BOOGIE WOOGIE
Kids Fashion
Dressing the future with fun & purpose.
Boogie Woogie is a Portuguese sustainable kids' fashion brand, combining comfort and creativity with a slow fashion approach. To launch an immersive e-commerce aligned with its visual identity, it partnered with AUGE to develop an intuitive and functional online store, ensuring a seamless and engaging shopping experience.
Our approach
Custom-designed layout
ensuring a unique aesthetic that maintains the brand’s vibrant and authentic style.
Full digital identity personalization
including custom icons for the menu, cart, and user account, preserving Boogie Woogie’s visual branding.
Mix & Match shopping feature
allowing customers to combine different pieces and add multiple items to the cart dynamically and intuitively.
Heart-shaped interactive cursor
reinforcing one of the brand’s key symbols and providing an engaging user experience.

Proven results
E-commerce fully aligned with the brand’s identity
creating a unique and engaging digital experience.
Seamless shopping experience
ensuring the distinctive design does not compromise usability or conversions.
Digital market differentiation
positioning Boogie Woogie as a case study in immersive and innovative e-commerce development.
Technologies and Strategies Used
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