GROW
POMPOM
Kids Fashion and Childcare
Connections that sell: the impact of e-mail marketing on Pompom
POMPOM is a Portuguese online store offering toys, childcare products, and home decor for children. To boost sales and repeat purchases, it partnered with AUGE to optimize its email marketing strategy, implementing segmented campaigns and personalized automations, directly impacting e-commerce performance.
Our approach
Development of personalized automations
including welcome, abandoned cart, and abandoned search flows to recover potential customers.
Creation of strategic campaigns
aligned with promotional actions and key dates, optimized to create urgency and conversions.
Customer database segmentation
ensuring highly relevant and personalized communications.
Continuous performance analysis
fine-tuning campaigns and automations to maximize open rates, clicks, and conversions.
Proven results
Up to 49% of monthly sales
attributed to email marketing, proving the effectiveness of the implemented strategy.
Consistent sales growth
through email, with strategic campaigns driving immediate conversions.
Reduction in cart abandonment
using automated flows to recover lost purchases.
Technology and strategies used
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